Looking at these numbers it’s clear the influence social media can have on any business. The number of active users can offer huge value to your business, providing you use the channels in the right way. You need to spark interest with your followers or connections, ensuring your content is engaging, encouraging them to share what your sharing. In order to spark interest with your followers, you need to ensure firstly, that you have a follower base and secondly, it’s a strong follower base.
However, it’s not about quantity, it’s about quality. Your follower base needs to be relevant and influential to your business. By having key people within your industry sharing your content, they will further widen your network, providing you more credibility as an industry expert. This credibility in turn will raise your brand profile, which in turn should increase any potential for new business sales.
This graph looks at the share of businesses using social media in the UK from 2012 to 2015, by business size. Businesses with 10 to 49 employees using social media grew from 39.8 percent in 2012 to 56 percent in 2015. Social media engagement was highest among businesses with over one thousand employees, but these businesses have employees to engage internally so will inevitably have a higher engagement than those with fewer employees but has seen a smaller increase over the course of the four years.
If you’re not currently using social media within your business you need to consider why not? The numbers show that more and more businesses are adopting this form of marketing and this will only continue to grow. It doesn't need to be an expensive marketing tool, if used effectively.
If you want to know more, and how it could be implemented into your business effectively, give Capella Synergy a call.