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Benefits of employee social media training

Marketing trends 2020
December 9, 2019
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Young smart lady in glasses is reporting to the team of colleagues about the new project at the meeting with the white board. Workers are listening to her, all dressed in casual outfits

Are you as a company forever posting social media content, but just not getting the level of engagement you require from your employees?

It’s important to remember that, especially in the B2B world, people are more likely to buy from people they trust before they buy from the ‘brand’ itself. Through the power of social media, employees can help build the brand reputation and earn that trust on its own.

So, if you as a ‘brand’ is posting content but not getting the engagement, ask yourself why? It could be for several reasons…

  1. Your employees don’t understand and appreciate the value of social media so don’t see the point of sharing the content.
  2. Employees are afraid of not representing the company in the right manner so refrain from posting anything.
  3. Employees basically don’t know how to post and share content. Believe it or not, not everyone relies on social media on a form of communication and simply don’t know how to use it.

It could be a mixture of all of the above, and by providing tailored social media training, you can easily overcome this and provide your employees with the understanding, confidence and knowledge to share your content.

Here we’ve highlighted some of the additional benefits of providing social media training for your employees:

Bespoke training

By using an outsourced agency to provide your training, they can take an external look at your company and then tailor the training accordingly to the nature of your business and your employees. By tailoring the training, you can identify the different skill sets of your employees to either harness the power of their existing skill set and help them build upon this, or simply start from scratch and work with them through the initial stages of social media.

Ownership

A more obvious benefit of having your internal teams trained to deal with your Social Media presence is the fact you have complete ownership of your online presence. As we mentioned earlier on, who better to represent your company online than those embedded within your organisation, who understand the culture and values of your brand?

Engage directly with your clients

We know your customers are online, and we know they are likely to have questions about your brand, or have something to say about you (either positive or negative), so who better to engage with these customers than you and your employees? Afterall, who knows your brand better than those representing it every single day?  Social Media Marketing is about so much more than just talking at your customers with promotional messages once per day, the real value comes from engagement. With the right level of knowledge, a sense of ownership, and confidence in their own ability, your own employees are the perfect people to be engaging with your clients online on a daily basis.

Empowerment

Empower your employees by creating social media champions within your business. Social media champions can take ownership of their own areas and ensure they’re supporting the business not only with relevant content, but to ensure their division is sharing the content. You can add additional training for these employees that is bespoke to this role. This empowerment will give a boost to morale and a sense of ownership to your team.  

Ongoing support

Most good training providers won’t just turn up, deliver a generic session and then disappear into the distance, leaving your team to not only absorb the information they have been given, but then strategise, implement and measure its impact on your business.

First and foremost, the training partner you source has to understand the intricacies of the way you work and what you want to achieve in order to be able to prepare a tailored training package, to give the highest impact and ROI for your business. But, it’s not just the preparation that ensures your training investment has a lasting impact. Ongoing support and a mentoring relationship with your training expert will ensure that your new Social Media strategy stays on course and maximises your chances of success.

Next steps…

Find out how we tailored one of our training sessions for bespoke LinkedIn training for one client and its successes.

If you are interested in learning more about social media marketing, or would like to find out about training options available to you and your organisation, why not get in touch to find out how we can support you.