In April and May of 2019, Facebook announced its new initiative to managing content with a focus on updating algorithms over the summer of 2019. With 2.27 billion users and 75% log in daily – Facebook and Instagram should be a critical part of any marketing strategy.
With changes coming, now is the best time to put best practices into play. Here’s some of our tips and insights to help you plan…
Newsfeed Testing. Facebook is in the process of testing newsfeeds where it combines stories and posts into one newsfeed. This is likely to result in further reduction in organic reach for business pages.
Why is this important?
Click-Gap looks for domains with a disproportionate number of outbound Facebook clicks compared to their place in the web graph. This can be a sign that the domain is succeeding on News Feed in a way that doesn’t reflect the authority they’ve built outside it and is producing low-quality content.
The short and quick answer to that is yes! It gives you credibility. Potential customers will check out your Facebook and Instagram pages before they visit your website as they’ll want to see that:
60% of consumers – visit your Facebook page before visiting your brick-and-mortar location or website.
80% of consumers – are more inclined to purchase from you if they find a credible, authentic Facebook page associated with your business.
62% of consumers – say Facebook is THE MOST IMPORTANT AND USEFUL social media channel to research small businesses.
Of your followers to your business Facebook page it’s estimated that 1.6-2% (maximum) are seeing your posts in their newsfeed.
“We roll this out, you’ll see less public content like organic posts from businesses, brands and media. And the public content you do see will be held to the same standard to encourage meaningful interactions.” Mark Zuckerberg.
Boosting your content has a very low conversation value because it does not target users most likely to purchase, it just targets any user online at the time.
“Pages creating posts that people generally don’t interact or comment on will see the biggest decreases in Reach” Zuckerberg.
The more meaningful the interactions you receive on your content, the increased credibility your posts will get and will see them placed higher in newsfeeds. You can achieve this by:
Video is ranked highly for Instagram and Facebook and will get more organic reach.
Three tips below on things to avoid when publishing content that will help improve your organic reach.
Trust us – Facebook doesn’t like to see any of the above, so be clever with your content. Tick Facebook’s boxes and hopefully you’ll see more engagement on your content.
What do these updates mean? It means you can no longer rely on organic reach to attract new customers or engage existing customers. In Preparing for Change… Part 2 we’ll share insight into the 5 steps to success and how a marketing funnel will pull virtual strangers into your business through advertising.