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The Events Raccoon and Capella Synergy combine forces to provide an all-round events and marketing solution for CAMSS World

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The Events Raccoon, an event management agency, and Capella Synergy, a marketing consultancy agency have joined forces to provide an all-encompassing events and marketing solution for CAMSS World.

CAMSS World, a leading facilitating event company, servicing communities throughout the United States, Canada and United Kingdom. They provide unbeatable platforms for networking and learning between senior IT and Line of Business executives alongside first-class technology service providers. The company, headquartered in Chicago, organise an extensive events programme with five conferences scheduled for 2018, taking place in; Montreal, the UK, Calgary, Vancouver and Toronto. CAMSS World recognised the need for support in the delivery of such an intense events programme and with an objective to grow these conferences, increase the events’ profile and brand awareness of the company. With this in mind, CEO Rob Simms looked to The Events Raccoon and Capella Synergy for additional support.

The two agencies will work together with CAMSS World on their forthcoming UK event later this year. CAMSS UK, taking place at the Royal Horseguards in London on 2nd May, will have The Events Raccoon provide an end-to-end event management solution whilst Capella Synergy will work with the team to ensure regular touch-point communication with delegates, announcements of speakers and sponsors through direct e-Campaigns and social media messaging.

Outside of the UK event, Capella Synergy will also provide a strategic 12-month marketing plan to support the messaging of the events programme for 2018 and with an end goal of growing the events programme in 2019 with more events across Europe where The Events Raccoon will continue to support on the event delivery.

Beckie Hyson, Director of The Events Raccoon says, “I’m so pleased to be working with a fresh thinking, market changing company and one who recognises the importance of outsourcing the event management elements that allows them time to focus on the business growth and development.”

Suzi Johnson, Director of Capella Synergy supports this message with, “In such a short space of time CAMSS World have developed a strong platform for their events. I’m excited to be working with such an innovative company and look forward to helping the business grow as we work together to raise their brand awareness.”

Rob Simms, CEO of CAMSS World finishes with, “We’re excited to be working on this collaborative approach with The Events Raccoon and Capella Synergy. Already from our Kick-Off Meeting they’ve relieved the pressure of us having to logistically manage and market our UK event. As a business we can now strategically focus on the growth of our events programme by ensuring we provide value for money to delegates by continuing to source high-profile speakers and relevant sponsors.”