AnonyMind specialises in the identification, assessment, treatment, and on-going support of gambling addicts and has appointed Capella Synergy as marketing specialists to help grow its expertise and treatment programme’s digital presence.
Established in May 2020 by co-founding partners Andy Iddon, Chris Metcalf, Gary Metcalf and Ryan Durkin, AnonyMind is an online treatment platform, partnered with residential treatment centres, Leon House (London and Manchester), delivering assessments and treatment from an expanding network of clinicians. After successfully developing its business model, AnonyMind is ready to raise its profile and support individuals, employers, and operators, with the impacts of problem gambling.
Andy Iddon, founder and co-owner of AnonyMind, commented on the appointment of Capella Synergy: “We were looking for experts to develop our digital marketing strategy. We have reams of useful content, resources and messaging, just not the time to deliver it. Capella Synergy is exactly what we are looking for in a strategic partner. We wanted marketing specialists with a similar work ethos to ours that understands our business objectives and can create engaging and inspiring content.”
Suzi Johnson, director of Capella Synergy is delighted to be working with AnonyMind: “From the initial meeting with the AnonyMind team, I was excited to work with a company where everyone has strong enthusiasm and determination. With AnonyMind, services that can positively impact individuals, families, livelihoods, and mental well-being, it is vital the messaging is informative, resonates, and starts some tough conversations on problem gambling. When you see the destructive behaviours that addiction creates, it makes marketing the solutions all the more rewarding, and I look forward to seeing what we can deliver together.”