Attracting and supporting new and future talent is vital for that to continue. The team at Capella understands this challenge, and their depth of industry knowledge lends itself to HTS. Suzi and Toni have helped our successful business grow in the last six years. In addition, they combine our expertise and experience with theirs to create compelling stories and content that we now use to regularly engage with our regional schools and colleges and students. So, we’re raising HTS and the industry’s brand with future industry professionals.
What you’ll get
Creative content
We craft top-tier content that your followers will love. Through social listening and thorough analysis, we pinpoint what works, and what’s lacking engagement. Using this intel, we boost your content calendar, keeping your audience hooked.
Your profile is your ‘shop window’. Let’s make it irresistible. We’ll showcase what you do in creative and engaging ways so your audience hits that like button. We’ll investigate your competitors and similar brands so we can ensure your profile stands out from the crowd.
Let’s make your profile shine.
What we do
Whatever you need, we’re on hand to help. Our creative experts can produce a variety of branded materials that we know you will love.
Blog articles
We research and write about subjects your audience relates to, applying your brand’s tone of voice, expert opinions, third-party contributions, and more. We also ghostwrite thought leadership articles, providing detailed research into hot topics and including statistics to validate your message.
Whitepapers
Beyond thought leadership, we collaborate with industry professionals to collate and produce expert insights on your behalf. Inspired by cross-industry wisdom, these whitepapers pack a punch—a compelling reason to hit that download button.
Case studies
Highlight your victories through our compelling storytelling. Case studies are a blank canvas on which we can showcase your expertise, triumphs and first-hand experience.
Reports
Do you need a slick way to present your data, industry trends, new research, or quarterly results? We work with you to create comprehensive reports for existing and potential clients and partners.
Tender writing
Many industries are seeing a surge in RFPs and tenders, and we support clients at multiple levels, from managing client bid processes and writing compelling tender responses to support your sales efforts, collating existing content, and running a gap analysis to help you build a comprehensive tender library.
Email campaigns
From sales pushes to weekly newsletters and webinar invitations, our email campaigns redefine engagement. What beats a personalised, expertly-targeted email for connecting with your clients and giving them what they need?
Community engagement
Social media is more than just a megaphone to shout about your brand; it’s a two-way street.
We’re not just schedulers; we’re conversation starters. We join conversations on trending stories, building a strong bond between your brand and your audience. While we’re at it, we’ll handle enquiries, ramp up engagement, and build your following.
It’s not just posting; it’s building relationships and trust.
Paid social
We don’t just manage campaigns; we create bespoke solutions that are tailored to your brand and objectives. Crafting top-notch copy and outstanding visuals, we run high-performing ads with split testing to hit the sweet spot. We will maximise the content for your budget, ensuring every campaign is a measurable success.
We’re not into set-and-forget. Throughout the game, we test, optimise, and fine-tune. Ad copy, audience targeting, bid management – consider them all in our spotlight. We will ensure periodic check-ins of your ads to review everything is running smoothly. We got you covered, with a clear ROI to prove the success.
We’re not here to play small. Your goals are our goals.
Looking to boost leads? Paid social advertising is your game. Profiles, audience targeting – we’ll handle it. You control the budget, no surprises.
Need expertise? We’re your go-to team. Social media isn’t just a tool; it’s a helping hand in reaching your customers. Let’s make it work for you.
Paid search
We specialise in crafting tailored solutions designed uniquely for your brand and objectives. Our focus is on creating highly effective paid search campaigns that maximise the impact of your budget, ensuring measurable success.
Pay-Per-Click (PPC) marketing is the game-changer you need – offering instant impact, precise targeting, and measurable results. With PPC, your business can instantly dominate search engine results, driving relevant traffic and gaining visibility.
Take control with budget management and keyword bidding for cost-effective, scalable advertising. We stay in the game, constantly testing and optimising every aspect, from ad copy and audience targeting to bid management.
We will help you to achieve your strategic goals and get your brand out there. If your goal is to generate leads, we’ve got keywords, ad groups, and bid strategies covered, putting you in control with no surprises.
Let us help you to make paid search a formidable partner to your business. Let us maximise the potential of PPC to ensure every click counts and every conversion adds value to your business.
Check out our work!
What our clients are saying
HTS - Hotel and Travel Solutions
We started our relationship with Capella and can already see the results that they’re bringing to the table for us. Both Suzi and Toni understand our industry, our business and our goals and objectives – where we want to be over the next 12 months. They’ve already helped influence our strategy and grow our brand through social media, SEO and more. They’re both so adaptable and easy to work with. They’re consultative and offer direction.
Bien Venue
Suzi first worked with me in 2012, as my Marketing Manager. I watched her develop her marketing skillset and truly grasp an understanding of our market and our multiple audiences. When she launched Capella Synergy, I instantly reached out to secure her expertise as a marketing consultant for veSpace. She has developed such a deep understanding of the business travel, meetings and events industry that I completely put my trust in her to deliver our key messages succinctly and promptly.
veSpace
We have worked with Capella since the beginning of EDGE Venues right from the start up and they’ve been a joy to work with. Knowledgeable, collaborative and really integrated into our team. And fun to work with!
EDGE Venues
Social media strategy
Let’s get your brand out there. First, what’s your main goal? Boosting sales or leading your market? Once we nail that down, we’ll figure out how to get seen in the right place at the right time by the right audience.
You can expect genuine ROI with our carefully curated strategies. Want to build brand awareness without shelling out for ads? Organic social media is the name of the game. It’s a marathon, not a sprint – it takes time, but the payoff is huge.
Crafting the perfect tone is crucial. We’ll help you speak your audience’s language, tailoring it for each social channel. From a fun, conversational tone on Instagram to professional, informative LinkedIn messaging; we’ll strike the right balance for a consistent brand message.