Social media services – what to look for and why they matter
Using social media effectively for your business can significantly enhance your success. So, if you’re considering investing in social media…
Hyper-Personalisation: Tailoring Marketing Messages for Individual Audiences
Recently, digital marketers have seen a strategy rapidly gaining traction for its ability to deliver exceptional results: hyper-personalisation. As consumers…
Marketers, add podcasts to your strategies and thank us later!
With various forms of content readily available to consumers, audio is rapidly gaining prominence. Podcasts have exploded into the mainstream,…
Micro-Moments Marketing to Capture Attention
With so much content available for online users, buyers’ paths are more and more broken up and non-linear due to…
Sensory Marketing for Corporate Events
Sensory marketing is a strategic method that aims to engage consumers’ senses to create a long-lasting and emotional connection with…
Innovative Event Promotion Ideas to Stand Out in a Crowded Market
Event promotion involves a blend of strategies and tactics to increase an event’s visibility and appeal to its target audience.…
4 Simple Ways to Boost Your LinkedIn
Has your company asked you to be more active on LinkedIn? Or do you just want to get yourself out…
User-Generated Content: The key to marketing success?
What is User Generated Content? User-generated content (also known as UGC) is original, brand-specific content created by customers and published…
Email marketing that seals the deal
When it comes to email campaigns, we know that every click matters, and catching your audiences’ attention is more important…
How We Can Plot Your Marketing Strategy
Without a costed and integrated marketing strategy for your business, it is easy to fall into the trap of rushing…
ChatGPT 3.5 Do’s and Don’ts for Marketers
Whether you want content ideas, emails, or proposals, ChatGPT 3.5 can be a valuable tool for businesspeople. However, we are…
Maximising marketing success by working with your marketing agency
Establishing a successful partnership with your marketing agency, aka our team here at Capella Synergy, is paramount to achieving your…