A new star is born – Suzi Olsen launches Capella Synergy

Suzi Olsen, previously part of the marketing team at Capita Travel and Events and former Marketing Chair of HBAA has launched Capella Synergy, a marketing consultancy for independent businesses.

Businesses with limited marketing resources or skills can benefit from Suzi’s comprehensive experience and expertise in brand management, messaging, content development and social media strategies.

With over ten years spent working with government bodies, small businesses, large corporations and associations, Suzi’s broad knowledge and understanding of her profession can be applied to businesses of any size.

So why Capella? To the naked eye, Capella appears to be a single star. When you look deeper, Capella is a system of four stars coming together in two pairs. This pairing is the two partnerships between Capella and its clients, collaborating to work as one.

Suzi Olsen, Director of Capella Synergy says; “I’m very excited about this new venture. Capella Synergy is already helping companies bring their brand identities to life through creative messaging. We provide marketing consultancy for independent businesses which don’t have the resource for full-time marketing personnel and it’s our ambition to be an extension of our customers’ businesses, providing services that will help them stand-out in their industries, gain competitive advantage, and succeed in reaching their business objectives.”

Capella Synergy have already signed three contracts, two local Swindon event agencies, The Events Raccoon and Venues and Events International, and one nationwide contract with HBAA – the events and hospitality association that drives, promotes and models good business between its members.

Juliet Price, Consultant Executive Director for HBAA says; “We’re delighted to be continuing to work with Suzi in her new position at Capella Synergy. Suzi was a valued member of our HBAA Committee for over two years, with a year of that steering the marketing Committee, helping us to raise the voice of HBAA in the marketplace. Suzi’s all-round expertise and knowledge of our industry means she was best placed to continue supporting the HBAA through a very busy time with our 2018 Kick-Off and Annual Dinner this week and our International Forum next month.”