Event promotion involves a blend of strategies and tactics to increase an event’s visibility and appeal to its target audience. The goal is to generate buzz, drive attendance, and ensure the event’s success. At Capella Synergy, we work closely with many of the UK’s leading event management agencies, meaning we know a thing or two about event promotion. Here are some innovative event promotion ideas to help your events shine:
Create a Shared Playlist
Wondering how a playlist can promote your event? It’s simple yet effective. Start by creating a Spotify playlist themed around your event. Include songs selected by your speakers and keynotes, or tracks that resonate with the event’s theme. Invite attendees to contribute their favourite songs or submit them for approval. This builds a community feel and creates excitement even before the event kicks off.
Exclusive Pre-event Networking Communities
Building anticipation and a sense of community is key. Create a private LinkedIn group or Teams channel for attendees to connect, discuss topics, and share their excitement. Tease these exclusive groups on your registration page and in your emails to invitees. Ensure you have a dedicated team member managing these communities to keep conversations active and valuable for participants.
Use Past Event Content for Show Reels
Showcase the success of your previous events through exciting content. Use clips from past events, testimonials, and highlights to create an engaging show reel. An infographic detailing specifics from your last event, like attendee numbers, industry types, and key information, can also be powerful. Include testimonials and user-generated content on your event website to demonstrate that real people love and attend your events.
Collaborate with Industry Influencers and Speakers
Widen your event’s reach by partnering with industry influencers. Encourage them to share event details on their social media platforms or blogs. Provide ready-made social media images and copy for your speakers, making it easy for them to promote the event. This amplifies your reach and taps into new audiences.
Create Content for First-time Attendees
Engage potential first-time attendees with tailored content. Host a live stream Q&A session or a webinar to introduce your event and answer questions. After years of virtual meetings, remind people about the benefits of in-person events. Make it easy for first-time attendees to understand what your event is all about and feel welcomed.
Live Stream Event Prep and BTS Content
Use social media platforms like Instagram or Facebook to give a sneak peek into event preparations. Show live interviews with speakers, venue tours and sneak peeks, or behind-the-scenes action. Start a challenge on TikTok or Instagram, encouraging users to recreate a specific dance or scene related to your event using a specific hashtag or audio so it can be identified. Then, offer free tickets or a special prize to the most creative entries, encouraging user-generated content and building excitiement.
Additionally, create pre-event podcast episodes featuring speakers, suppliers, and sponsors. Record sessions from your event to use in future promotions or as part of your year-round marketing strategy.
With more and more attendees desiring an experience and purpose from their events, innovative event promotion is essential. By integrating these creative strategies, you can differentiate your events and attract a vibrant and engaged audience. Stay tuned for more expert insights and event promotion ideas from Capella Synergy who are experts in event management marketing solutions.
Get in touch with us today to get started planning your event management marketing strategy.