Content marketing FAQs – most asked questions answered

Content marketing has many advantages for businesses. Whether you’ve heard a little about content marketing or you already know you want to use content marketing in your strategy, but don’t know-how, then you’re in the right place! We’ve answered the common content marketing FAQs put to us by our clients.

This FAQ is your first step towards understanding content marketing and how you can make it work for you.

What is content marketing?

The Content Marketing Institute describes content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Essentially, content marketing can include ANY social media posts, videos, blogs, PR comments, which creates an emotional need in your target audience.

Why is content marketing important?

Content marketing is the best and the most effective way of building brand awareness for the new and targeted audiences at a relatively low cost. 

It helps your target audience build its trust in you to help sales conversations. So, this makes it a vital part of any marketing strategy and plan.

It also boosts your SEO. It helps people find you online and encourages other websites/content creators to link back to your pages.

Is content marketing effective?

Content marketing is fundamentally different from traditional marketing disciplines. And is extremely effective when properly implemented. It entices customers/potential customers with thought-provoking ideas, useful information, humour, and emotion.

A well-organised content marketing plan helps make it more effective. It allows you to create content well in advance of annual industry, national, or global events.

What are examples of content marketing?

Piggybacking on popular culture to launch a marketing campaign can produce some excellent examples of content marketing.

Hootsuite, the social media scheduling and automation platform, used Game of Thrones popularity to create a video story. ‘A Game of Social Thrones’ made Hootsuite’s brand relatable to its target audience. The video has achieved over 1.3million YouTube views to date.

What are the types of content marketing?

The list of types of content marketing is endless:

  • Blogs
  • Case studies
  • Checklists
  • Courses
  • eBooks
  • Email
  • Free apps
  • Images
  • Infographics
  • Lead magnets
  • Podcasting
  • PR coverage
  • Presentations
  • Quizzes
  • Social media posts
  • Testimonials
  • Videos
  • Whitepapers
  • Webinars

How does content marketing help SEO?

For business owners who are still learning how to market their products/services, there’s sometimes confusion between SEO and content marketing and how they fit. Basically, one supports the other. 

And if you plan them out together, you significantly increase the chances of attracting your target audience to your website. This will convert the visits into interest, engagement, and sales.

What is content marketing in digital marketing?

Content marketing creates interest in your brand. It raises brand awareness and draws people in. Once your potential customers are interested, content keeps them interested, builds their trust, and increases your chances of converting them into paying customers.

Digital marketing includes effective ways of distributing content onto channels such as your company website. Making those channels attractive, easy to navigate, and optimised, digital marketing’s main goal is to convert leads into customers. It includes SEO and PPC.