Social media FAQs – most asked questions answered

Social media has many advantages. Whether you’ve heard a little about it, or you already know you want to use social media, then our social media FAQs should be useful. You’re in the right place! 

These FAQs are your first step towards understanding social media for business. We’ve answered the common questions put to us by our clients.

How effective is social media marketing for business?

Social media for business has a 100% higher lead-to-close rate than outbound marketing tactics, according to HubSpot

Each piece of content that you post onto social media is an opportunity to drive traffic to your website. This gives you the opportunity to convert these people into customers/sales. So, used together with content marketing, targeted social media is an extremely effective marketing tool. 

Why is it good for business?

Half of the global population using social media platforms. They’re the perfect place to reach and attract new potential customers for your business. 

To earn the trust and engagement of your potential new customers, you must show the human side of your brand. Social media allows you to do so in a targeted way.

Which channels are best for my company?

Facebook is still the most popular social media network and can be invaluable to small businesses. Instagram is growing in popularity every day. LinkedIn has 260 million monthly users and is the best platform for professional networking. 

So, if you’re asking yourself, “Which social media platform should my business be on?”, then there isn’t a quick answer, but there is a smart one. Before making any recommendations for our clients in response, we ask them: Who is your target audience, and what’s your overall goal?

Knowing these answers makes it easier to single out the most important platforms to dedicate your time to. 

Which social media channels are best for small business?

The answer here – or rather, the question – is the same, regardless of the size of your business: Who is your target audience, and what’s your overall goal? Knowing the answers to those makes it easier to single out the main two or three platforms to dedicate your time to.  

How do you get started?

Start with your objectives for using social media. When you know what you want to achieve and who your target audience is, you can determine what to post and on which channels – from Facebook and Twitter, to LinkedIn and Instagram. 

You need to develop an effective profile name and profiles to act as your ‘shop window’ on each channel, and these will relate to what you do and the things your target audience is interested in. These could also be influenced by your competitors or similar brand names – so do your research.

Before you create the profiles and start posting, build a content plan, and a social media schedule.