5 video editors we love for reels and TikTok

Join us as we shine a spotlight on our top picks for video editors that we love using for reels and TikToks. Whether you are seeking user-friendly interfaces, powerful editing capabilities, or seamless integration with your marketing workflow, we have got you covered. Check out our top picks:


CapCut, an all-encompassing video editing tool, allows anyone from anywhere to craft a wide array of content. It is owned by the same company as TikTok contributing significantly to its popularity on the TikTok platform. However, one of CapCut’s standout features is its versatility, allowing you to utilise it virtually anywhere, including through web browsers.

This means that all you need is an internet connection to start the process of editing and producing remarkable videos and visuals. Also, when you take into account CapCut’s extensive array of diverse tools tailored for enhancing video, audio, text, and images, you can see that CapCut simplifies the art of video creation and editing to make it easier than ever before.

Why we love it: We love the templates that CapCut offers. It saves us so much time searching for the perfect audio and fiddling around with timings. Recently, it has introduced some really cool features such as AI Background, closed captions, and Smart Ads.

VN Video Editor

VN is an easy-to-use and free video editing app that leaves no watermark on your videos. The insightful interface makes video editing simple, with no video editing experience needed. It offers all the features required to create professional and high-quality videos, with suits both the needs of professional and amateur video editors.

Why we love it: VN is so simple to use and gets the job done. It is great to edit videos down to the millisecond and to save in high-definition quality. It is useful when you know exactly what you want to create.


Canva is a graphic design tool that works to simplify the process of digital design. The platform can be used on phones, desktop, and beyond. 

Canva allows for image editing and project-based learning using a simple drag-and-drop interface that works well even for individuals with any level of experience. From brainstorming as a group working collaboratively to individual project creation, Canva is a fantastic tool to create engaging content.

Why we love it: We love the unlimited possibilities with Canva. We can create anything from reels to static posts to carousels. Video editing on Canva can be fiddly, but the results most definitely pay off. There are a variety of templates to use that are so easy to convert into other colour schemes and branding. Also, there are plenty of audios and stickers available to make reels and videos pop.


This easy-to-use app is perfect for cinematic effects, such as the ability to change or customise background videos.

Splice is easy to use, you get access to a free music library and integration with iTunes, it has all the most important basic editing features including trimming and cutting, transitions, and effects, and it has fast and simple social sharing options.

Why we love it: It is a very powerful editor which is great for intricate videos. It has some great well-known features including trendy filters, speech-to-text tools, and dynamic transition styles and effects. When us marketers need our videos to stand out on social media, we can rely on Splice to handle any video.


InShot is another video editing app that allows you to merge clips and add filters, effects and music to deliver creative content. It has a user-friendly interface, allows you to create collages as well as edit videos and photos, and has 4k video sharing options. A small issue with InShot that we’ve found is that you cannot search for stickers in the app and the final video has a watermark. Other than that, InShot is great for editing Reels and TikTok.

Why we love it: We love InShot for the simpler videos that don’t require much editing and additions.  The app has an interactive social sharing feature. This means you can share your clip on different social platforms which we love.

Our marketing experts can create bespoke, engaging content for you using these video editors. If you are interested to learn more about how we can support your business, please get in touch.