Message for small business owners – Just do it!

Nike’s grand old strapline has stood the test of time for good reason. With its direct brand message in mind, we have news for those of you putting off a new marketing strategy or tactic until it’s perfect!

You don’t need to wait. This is especially true for smaller businesses when you still have much of the flexibility you need to make changes fast. Hanging out for perfection will only hold you back, slow down your ideas, and stop you from posting about your business on social media.

  • That video you’ve been meaning to record to promote your new blog? Do it!
  • That infographic you want to create to showcase the industry trends you’ve seen? Do it!
  • That blog you wanted to write with your industry thoughts that nobody else is talking about? Do it!

This might sound a bit premature, especially if you’re waiting on crucial bits of information that will enable you to action your to-do list, or create your longer-term strategy.

But the chances are, you’re probably knocking it down your list because of one of three things.

  1. reassigned priorities because your list keeps growing
  2. you’re putting it off because of a lack of confidence
  3. you’re still working on it because it’s not ‘perfect’ yet

The good news is we can help you with point one! We have the capacity and growth potential to support you with any of your marketing needs, from strategy to fulfilment.

The second point is to start Googling imposter syndrome; there are reams of help and support available to you. And take it from us, you might make mistakes when you take action, but those exact mistakes are how we all learn and improve.

And on the final point, we refer to the wise words of the actor, Michael J. Fox: “I am careful not to confuse excellence with perfection. Excellence, I can reach for; perfection is God’s business.”