PR success – what we’ve achieved
We’ve shared with you everything we can do, now let us prove it. Here are some of our key B2B and B2C PR success and highlights.
B2B PR success
We’ve featured many of our clients in relevant publications either through press releases or featured articles:
Hotel & Travel Solutions (HTS) – Our client had recently embraced the grey, and after a year of transformation wanted to share how empowered she felt and the reaction she was receiving from fellow peers within the industry. We wrote an article on this which featured as a full-page spread in the February 2020 issue of M&IT Magazine.
Dotted Lines Events – Our client wanted to promote pop-up events across the meetings and events industry. We wrote an article that featured as a full-page spread in the January 2020 Conference News edition. We also featured as a digital article on the Conference News website.
First Choice Conference & Events – An opportunity arose for this client where the editor wanted input from specialists from within the meetings and events industry on the benefits of chain and independent hotels. We also got the client full-page coverage in the December 2019 Conference News edition and was later featured online.
Black Box Partnerships – This was for a start-up agency. Our client had recently set up their own consultancy and appointed Capella Synergy to support with the launch of the business. The press release was featured in many Business Travel media websites.
Tracsis – A new product launch for our client promoting a new online solution for rail operators and was picked up by rail media outlets.
B2C PR highlights
inSwindon BID – With a dedicated PR contract for this client, we regularly write press releases to increase the profile of the town centre by promoting different initiatives to drive footfall into the town.