The corporate meetings and events industry thrives on connections, creativity, and the ability to deliver unforgettable experiences. With the festive season in full swing, it’s the perfect time to leverage social media to showcase your expertise, attract clients, and fill your calendar with bookings for the months ahead.
As a marketing agency experienced in working with event professionals, we’ve put together five seasonal social media tips designed to help you engage corporate audiences, build trust, and demonstrate why your business is the ideal partner for their meeting and event needs.
1. Share festive themed event concepts for corporate audiences
Corporate clients are always on the lookout for fresh, exciting ideas for their festive gatherings. Use your social media channels to share ideas tailored to their needs, such as elegant end-of-year galas, or team-building celebrations with a festive twist.
Why it works: Providing actionable inspiration positions you as an expert and keeps you top-of-mind for potential clients.
Capella top tip: Share visuals of previous events you’ve managed or create reels highlighting trends like sustainable décor, tech integrations, or unique catering options.
2. Provide event planning tips and insights
Position yourself as an expert by sharing valuable tips and insights on planning successful corporate Christmas events. Create posts or videos with advice on topics such as selecting the perfect venue, coordinating catering and entertainment, or incorporating the latest event technology.
Why it works: Providing practical advice helps build your credibility as an industry leader and keeps your audience engaged. It also encourages shares and saves, expanding your reach to potential clients who are looking for a trusted partner.
Capella top tip: Package your tips as “Quick holiday event planning hacks” or “Top 5 tips for your next corporate event” to make them easy to digest and share.
3. Showcase the behind-the-scenes process
Corporate clients want to know their events are in capable hands. Share behind-the-scenes content that highlights your meticulous planning and problem-solving skills. This could include videos of a venue walkthrough, your team coordinating logistics, or a time-lapse of event setup.
Why it works: Showing the effort and expertise behind the scenes builds trust and reinforces your professionalism.
Capella top tip: Include captions explaining how your process ensures seamless, stress-free events for your clients.
4. Offer last-minute event planning assistance
Promote your services as the go-to solution for last-minute corporate event planning. Many companies are looking to make quick decisions as the holiday season approaches, so highlight your ability to handle short-term bookings and execute events efficiently, even with tight deadlines.
Why it works: Emphasising your flexibility and quick turnaround can attract clients who are stressed about late planning or unexpected events.
Capella top tip: Create posts showcasing your ability to manage events with speed and precision and share client testimonials that reflect how your team has successfully handled last-minute events in the past.
5. Share client success stories or event highlights
Focus on showcasing the real impact you’ve had on corporate clients. Share testimonials, photos, or videos from past successful events, particularly those with a festive theme. Highlight specific challenges you solved or unique touches you brought to the experience.
Why it works: Client success stories demonstrate your value and build credibility with prospective clients.
Capella top tip: Create a dedicated post series like “Festive Highlights” to showcase the diversity and excellence of the events you’ve managed.
Why partner with Capella for your social media strategy?
The corporate meetings and events industry is fast-paced and competitive, especially during the festive season. As a marketing agency, we understand the nuances of promoting event services to corporate audiences. From creating engaging content to designing strategies that generate leads, we specialise in helping businesses like yours shine online.
If you want to maximise your impact this Christmas and beyond, let us help you create a social media strategy that drives results. Contact us today to get started!