Every business wants its marketing efforts to deliver fantastic results. So, what do you do if you’re short on time, or do not have the marketing expertise within your business? Below we discuss how using a Virtual Marketing Director can help your business.
Before we dig deeper into how a Virtual Marketing Director might help, it’s probably worth defining exactly what it is.
Virtual marketing is essentially marketing that is done in a virtual or digital space. It is marketing, without a physical presence.
And a Marketing Director can be defined as someone responsible for providing direction, guidance, and leadership to a marketing department. Typically managing the marketing of a business, the company’s marketing plans, communications strategies, budgets, and analysis of markets and competitors.
So, by combining ‘Virtual Marketing’ and ‘Marketing Director’ our definition of a ‘Virtual Marketing Director’ can be described as; someone responsible for coordinating and managing the marketing of a business but without having a physical presence. This offers many advantages for businesses. One benefit includes being able to access expert marketing support at a fraction of the price of employing someone in-house.
Whatever your reason for considering using a Virtual Marketing Director, they can deliver fantastic results. Here are a few ways they can help your business and boost your marketing efforts:
When you run multiple areas of your own business, it becomes difficult to identify problems with your marketing plans. This is especially true when your time is stretched, and you cannot commit fully to your marketing. Also, when your head is immersed in your business it’s easy to do things the way you’ve always done it. This can lead to missed opportunities.
By hiring a Virtual Marketing Director, it’ll provide a fresh perspective on how to approach your marketing strategy. You’ll be working with someone who has the experience and the ability to transfer their knowledge, strategy ideas, and leadership to benefit your business. This combined with your current ideas can create a synergy that will provide fantastic results.
You are not just hiring one person to do your marketing for you. Instead, you get the expertise of their whole team who have numerous connections to be able to get things done. If you require a marketing plan quickly, recruiting a Virtual Marketing Director opens a network that’ll benefit your business immensely.
Also, monthly Virtual Marketing Director prices are cheaper than a monthly salary for a full-time Marketing Director. They’ll also have years of experience to draw upon. Not only that, they’ll have a team of staff with specialist knowledge of marketing strategy, technology, and trends. This will help to keep your business’s marketing current and on-trend.
We have many contacts and keep on top of the latest industry updates. Your business may not have the same level of access to this or time to carry out any research.
If you require marketing expertise and someone to drive your business’s marketing forward, a Virtual Marketing Director is ideal.
If you’re a small business with a limited number of employees and resources that need to cover all aspects of your business, such as purchasing, sales, finance and marketing you are likely to be stretching your resources too thinly. Core business activities require the most time and effort, and marketing is likely to fit in only when time allows.
This is where a Virtual Marketing Director can help. They take the pressure off by providing expertise, direction, guidance, and leadership to drive your business’s marketing forward.
Investing in a Virtual Marketing Director can be a smart move especially for small business owners and SMEs. You are not only hiring a marketing expert who can get things done. They will also have a proven track record of success. It frees time to focus on your core business activities safe in the knowledge your marketing is being looked after. This saves you numerous hours of time and stress.
Not only that, if you choose a Virtual Marketing Director you are saving money compared to employing someone in-house. Look at it two ways; if you employed a Marketing Director the average salary is £90,000! If you went down the route of employing an entry-level marketing person, they generally don’t have the expertise to lead your marketing department, and there is a big risk of it failing.