Keyword Research for SEO
Keyword research for SEO involves carry out research on the most appropriate keyword phrases our clients should target. By doing this they increase website traffic and sales. We do this by identifying what users are searching for on search engines like Google when they are performing searches.
It’s not always about just generating any old traffic, it’s much more important it’s the right kind of traffic. It’s critical that you attract the right kind of clients or potential customers to your website. This will result in increased lead generation and improve conversion rates.
How do we carry out keyword research for SEO?
We have various tools that we call upon to identify the number of searches for a keyword term or phrase. We also measure the amount of competition from competitors around ranking in search results for each particular keyword.
Our tools identify annual trends that show search volumes and competition for keyword terms over a longer time frame. This allows us to identify keywords to target over the short term and long term for maximum impact.
Keyword research is never done, we like to re-visit our clients target keywords every 6 months, after seeing how rankings respond to the initial optimisation and make sure keywords are still suitable.
Why is it so important?
Did you know that over 90% of web pages get no traffic because website owners don’t have a content strategy or write relevant content that people actually want to search for? This suggests that most people don’t understand SEO or the importance of keyword research, to drive organic traffic to their websites.
Why not get ahead of your competitors who are not currently ranking on and get a huge advantage in terms of more website traffic, lead generation and sales. Contact us today to find out more.