Attracting and supporting new and future talent is vital for that to continue. The team at Capella understands this challenge, and their depth of industry knowledge lends itself to HTS. Suzi and Toni have helped our successful business grow in the last six years. In addition, they combine our expertise and experience with theirs to create compelling stories and content that we now use to regularly engage with our regional schools and colleges and students. So, we’re raising HTS and the industry’s brand with future industry professionals.
Social Media Strategy
Let’s get your brand out there. First, what’s your main goal? Boosting sales or leading your market? Once we nail that down, we’ll figure out how to get seen in the right place at the right time by the right audience.
You can expect genuine ROI with our carefully curated strategies. Want to build brand awareness without shelling out for ads? Organic social media is the name of the game. It’s a marathon, not a sprint – it takes time, but the payoff is huge.
Crafting the perfect tone is crucial. We’ll help you speak your audience’s language, tailoring it for each social channel. From a fun, conversational tone on Instagram to professional, informative LinkedIn messaging; we’ll strike the right balance for a consistent brand message.
Content Creation
We craft top-tier content that your followers will love. Through social listening and thorough analysis, we pinpoint what works, and what’s lacking engagement. Using this intel, we boost your content calendar, keeping your audience hooked.
Your profile is your ‘shop window’. Let’s make it irresistible. We’ll showcase what you do in creative and engaging ways so your audience hits that like button. We’ll investigate your competitors and similar brands so we can ensure your profile stands out from the crowd.
Let’s make your profile shine.
Check Out Our Work!
What Our Clients Are Saying
We started our relationship with Capella and can already see the results that they’re bringing to the table for us. Both Suzi and Toni understand our industry, our business and our goals and objectives – where we want to be over the next 12 months. They’ve already helped influence our strategy and grow our brand through social media, SEO and more. They’re both so adaptable and easy to work with. They’re consultative and offer direction.
Suzi first worked with me in 2012, as my Marketing Manager. I watched her develop her marketing skillset and truly grasp an understanding of our market and our multiple audiences. When she launched Capella Synergy, I instantly reached out to secure her expertise as a marketing consultant for veSpace. She has developed such a deep understanding of the business travel, meetings and events industry that I completely put my trust in her to deliver our key messages succinctly and promptly.
We have worked with Capella since the beginning of EDGE Venues right from the start up and they’ve been a joy to work with. Knowledgeable, collaborative and really integrated into our team. And fun to work with!