Social media management – building an engaged community

We use social media every day in our personal lives, and it’s now becoming the norm to use it for work. We also know the importance of being able to communicate with online audiences who are interested in your business. Social media management is about developing and maintaining lasting relationships with this audience. It’s crucial for client retention and for the growth of your business.

Engaging with your audience

By creating a social media strategy, we can identify your target audience and the channels that your business needs to engage with. We then determine if you’re going down the organic social route, paid social advertising option or a combination of both. We develop a tone of voice that resonates with your audience, and we’ll ensure this differs across the social channels used. An audience on Instagram will engage differently to an audience on LinkedIn. It’s about ensuring there’s a balance between the tones of voice to ensure a consistent message for your brand.

As part of the social media management, we’ll not only create, but we will also execute content calendars with relevant posts. We also know the optimum times to publish content onto social media channels so we can maximise the exposure of your content.

Social media should always be considered a two-way conversation. It helps build relationships and trust with your online community. Aside from the day-to-day scheduling, we’ll join in conversations around trending stories to build a stronger connection between your brand and your audience.

We create positive, engaging content. By social listening, analysis and reporting, we determine what’s working effectively, and what’s lacking engagement. We use this knowledge to enhance your content calendar, continually optimising our potential to engage with your audience. We are experts at managing social communities in the most effective way to meet your business objectives.

The question is, do you have time to engage with your audience and manage this yourself? Alternatively, speak to one of our experts today.