Organic social media for effective brand awareness

One of the main benefits of organic social media marketing is that it’s free – to some extent. You’ll always need someone to create the content, manage the channel and engage with the audience. But for the sake of getting your message out there, it’s a fantastic way to build brand awareness and develop a relationship with your online audience.

With so many social media channels – where do I start? Do I need to use them all?

These are the two main questions we get asked all the time. When people start to think about their social media strategy, they get overwhelmed by the opportunities available to them. Do they need to use Facebook, LinkedIn, Twitter, Instagram? What even is TikTok? Social media channels are reinventing themselves all the time, coming out with new updates, so you need experience in social media management to keep on top of this.

User demographic statistics for any social media network are essential pieces of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching your advertising and marketing decisions. To get you started, we’ve identified our four top channels that are effective for both B2B and B2C marketing and how these should be used.


  • *Facebook has over 2 billion users.
  • *Facebook users are 74% female and 62% male. 
  • **The most popular age range of Facebook users is 18–29, at 81%.
  • **75% of Facebook’s users are located in urban areas.
  • ***96% of Facebook users access the site via mobile devices.
  • ***269 million of Facebook’s users are in India.


  • **Instagram’s users are 39% female and 30% male.
  • **The most popular age range of Instagrammers is 13-17, at 72%.
  • **Most of Instagram’s users are located in urban areas, at 42%.
  • **Instagram has 600 million daily active users.
  • ****Instagram has over 1 billion monthly active users.
  • ****500 million active users interact with Instagram Stories.
  • **42% of Instagram’s users are college graduates.
  • ****60% of users say they discover new products on Instagram.


  • ******LinkedIn has 675 million members.
  •  *310 million active monthly users
  • *2 new LinkedIn members per second
  • *The website is available in 24 different languages.
  • *The region with the most users is Europe, with over 206 million.
  • *LinkedIn has the fastest growing membership rate among 18-24-year-olds.
  • *24% of Millennials (18-24 years old) use LinkedIn. There are 87 million Millennials on LinkedIn with 11 million in decision-making positions.
  • *There are 57% of male users and 43% female users on LinkedIn.
  • *******LinkedIn is the #1 channel B2B marketers use to distribute content at 94% and 6 out of 10 users actively look for industry insights.


  • **32% of Twitter users have a median income of $75,000.
  • **27% of Twitter users are between 30-49.
  • **There are 29% of Twitter users living in urban areas.
  • ***Twitter has over 330 million monthly active users.
  • ***The U.S. is the country with the most Twitter users, at 48 million.
  • ***Twitter users are 24% male and 21% female. 
  • ******According to Twitter’s internal data, Twitter is the #1 platform for discovery.

Creating your messaging and scheduling at the appropriate times for maximum exposure is a time-consuming role. It’s not just about content, you need someone on hand to manage enquiries as well as building your follower base. Whether that’s an internal cost or outsourced to a social media agency – that’s definitely something to consider.

Lead generation through effective social strategies

Alternatively, if its lead generation that you’re seeking, then paid social advertising might be the route for you. Here you’ll be able to create profiles and target your audiences effectively. Yes, there is a charge, but you can put as little or as much in. You always have complete control of your budget and will never exceed this. Again, as with your organic social media marketing, this will need to be managed. Do you have the expertise to keep this in-house or do you need support from an outsourced agency?

*We Are Social | **The Rainmaker Blog |***Statista |****Instagram |*****Twitter for Business |******LinkedIn |******LinkedIn for Business